Acquire a Piece of History- Tailor to Retailor to Tailoring-designer

Before the practice of packaging, manufacturing and shipping of goods, the first retailers 100 plus years ago were real suit-makers or tailors could make from scratch. With the need to distribute to the burgeoning new middle class, the new tailoring sweatshops and then factories allowed these tailors to simply re-cut their “sized garments”. The term retailer in effect had come from the word “tailor”. In the start of the industrial era, the locomotive catapulted manufacturing by distributing and hence created greater need for production.

Tailors shop would take the backs, sleeves and often the collar’s off to balance a garment. Today salesmen innocently button up customer’s jackets by rote to make the garment look better, but not understanding the fact that the jacket is not balanced. It should be cut properly, individually so it closes creating a proper silhouette.

The rise of made to measure suits was apparent twice in the last 100 years. The first time was during the depression when coal miners took a second job accepting cloth books and measuring tapes from American and British factories suits door to door, pub to pub with their spectacular new suit as a sample of the work. The second time was in the 1960’s when U.S manufacturing and retail MTM was at it’s heyday, before outsourcing overseas depleted 90% of its jobs in the 1990’s. Both times the fruitful job was for order takers, who had various degrees of success with their measurements and guesswork. The success rate would vary for them because measurements do not account for shape.

The retail practice of marking up and selling on sale and thereby charging for alterations has lowered standards and men’s expectations of tailoring service and ultimately in the last 40 years and made the suit a much less popular value today. The perception of alterations as tailoring is an indication of modern cultures opportunities to revive my craft not through sewing, but through cutting and designing, a much more fun practice and business. When men realize that quality and classic style is painlessly available they will embrace their tailoring designer and with experience see the sea of misfits. The will embrace authentic tailoring as anti-fashion because it has substance because of its looks that last. Fine tailoring is about client confidence from support. It is not feminine and exocentric as is fashion, but personal and egocentric.

Ideally fine tailoring, is human in its integrating the upper and lower torso in a dramatic silhouette, without buttoning, that is sartorial completion and suggests a man’s prime. This is not about fashion but about the acquisition of a gentlemen’s piece of history, his balance of his character with the practice of some class.  This is one of the few new–old values in the 21st C. that can change a man’s world and even maybe with web training from this site,  bring home historic employment to the local tailor with our brave new tailoring-designer.